We work to ensure a high level of data protection that safeguards your personal privacy when using our website. This privacy policy therefore explains how your personal data is processed and protected, your rights, and how you can exercise them. We strive for you to feel confident in how we handle your personal data. If you have any questions, you are welcome to contact us. Our contact details can be found at the bottom of this page.

 

Who is responsible for the personal data we collect?

 

Svenska Brasserier AB, company registration number 556869-3500, street address Stadsgården 12B, 11645 Stockholm, is the data controller for the personal data you provide to us through purchases and other contact with us, and is responsible for processing it.

 

Where is your personal data stored?

 

We aim to process your personal data as much as possible within the European Economic Area (EEA) and in all our own IT systems, but it may also be transferred to and processed in a country outside the EEA (a “third country”). Such transfers only take place to recipient countries with an adequate level of protection and in accordance with applicable legislation. If data is transferred to a partner for a service in the United States, this is only done to companies covered by the so-called “Privacy Shield,” which is an agreement on personal data protection between the EU and the USA.

 

What types of personal data do we collect?

 

We collect personal data that you send to us when you place orders on our website, subscribe to our newsletter, or participate in competitions. The personal data you provide may include contact information, date of birth, and payment information. We may also collect certain personal data from external partners, such as address details from public registers and credit information from credit agencies, banks, or credit reporting companies.

 

How do we use your personal data?

 

We may use your personal data for the following purposes:

 

Processing orders and returns in our webshop
Sending SMS notifications about delivery status
Contacting you regarding any issues with your delivery
Correspondence regarding questions and other information
Sending offers in the form of newsletters, always including instructions on how to unsubscribe
Analyzing purchasing patterns to provide relevant offers and information
Verifying minimum age requirements for online purchases
Announcing winners of competitions we organize
Sending surveys to improve our services and offers
Preventing misuse or inappropriate use of our website
We retain your data for as long as necessary to fulfill the purposes above or as long as we are required to do so by law. After that, your personal data is deleted.

 

What are your rights?

 

You have the right to request information at any time about the personal data we hold about you. If your data is incorrect, incomplete, or irrelevant, you may request that it be corrected or deleted. We cannot delete your data if there is a legal requirement to retain it, such as accounting regulations, or when there are other legitimate reasons to keep the data, such as unpaid invoices. You may withdraw your consent for marketing at any time by unsubscribing from our newsletter. You can also contact us by mail, email, or phone. See contact details below.

 

Who may we share your personal data with?

 

To provide the services mentioned above and fulfill our obligations to you as a customer, we share your personal data with companies that act as data processors on our behalf. These processors handle information according to our instructions and assist us with IT services, payment services, transport, and marketing. This is done only for the purposes for which we collected the information and only with companies that can provide sufficient guarantees regarding the security and confidentiality of personal data.

 

We never forward, sell, or exchange your personal data for marketing purposes to third parties.

 

How do we protect your personal data?

 

To ensure that personal data submitted to our website is not accessed by unauthorized parties, all such information is encrypted and transmitted via a secure connection.

 

Cookies

 

A cookie is a small text file that a website stores on a visitor’s computer. Cookies are used on many websites to provide access to various functions. The information in a cookie can also be used to track a user’s browsing across websites that use the same cookie.

 

Do I have to accept cookies?

 

This website uses cookies that are essential for functionality required to shop in the store. If you block cookies, you will not be able to make purchases. However, you can still browse pages and products without cookies, although some features may not function as expected.

 

If you want to shop without cookies being stored on your computer after closing your browser, you can use private browsing mode. This mode is called different things depending on your browser: “Incognito window” (Chrome), “Private window” (Firefox), or “InPrivate window” (Microsoft Edge). All cookies set during a private session are deleted when you close your browser.

 

How do we use cookies?

 

This website uses cookies to manage items in the shopping cart, login to “my pages,” and for certain functions that should only be shown once per visitor. If you close your browser and return later, your settings and cart items are saved using cookies. We also use cookies to tailor and make information and marketing as relevant as possible to you.

 

Login information for “my pages” is stored in a session cookie and is deleted when you close your browser. Our other cookies do not store information that can identify you.

 

We also use cookies for statistical purposes, such as analyzing which products a visitor views, to provide automatic product recommendations.

 

Third-party cookies

 

We use Google Analytics and Ads, which also set cookies, to understand how visitors use our website and for marketing purposes. These cookies do not contain identifying information about you as a visitor.